We've all seen the press. The cost of advertising is on the rise and the effectiveness is declining. The number one reason cited is lack of knowing the audience. Television and radio are great but if the audience changes the station you lose. Print and internet advertising are different as the audience can choose to ignore the ad while still benefiting from the content (everyone has learned to do this).
The solution is to have consumers 'request' advertising where and when they choose. Advertising 'by request' provides the optimum environment for consumer focus. Include the demographics and interests of the consumer into your selection and you have a real audience and a true consumer opportunity. That is 10 Cent Ads.
In addition to selecting the real audience, advertisers choose the content categories experienced by the consumer when requesting their presentation (33 categories mapping to 1400+ sub-categories). No more hoping the audience matches the web content. You choose the audience. You choose the content. The consumer chooses you.
Unmatched consumer interaction for a fraction of the cost. 10 Cent Ads is THE SOLUTION.
Advertising basically works the same. Action taken by the audience at the moment of exposure is your conversion rate. A recall of your brand during a purchase later is your brand value. Combined they make up your advertising value. What is the True Cost?
Cost of conversion is easy to determine.
Example One
$1.00 per click through
$60 product profitability
1% conversion rate
In this comparison, it takes 100 clicks to make a sale. It costs $100 to sell a product with $60
profitability potential. The true cost of your advertising is a loss.
Change the numbers in the example to your specifics. Now you know the true cost of your advertising. Only you can determine the branding value from the ad.
use the calculator below to determine your True Cost
Enter your numbers to determine the True Cost of your advertising.
Take example one and apply 10 Cent Ads. Keeping the same conversion rate even though you now choose your audience and their interests; are given exclusive focus for a minimum 10 seconds 'by request'; and know their opinion of your campaign. In addition, modify your campaign based on audience analysis to get your message right time and time again.
Example Two
$.10 per click through
$60 product profitability
1% conversion rate
In this comparison, it takes 100 clicks to make a sale. It costs $10 to sell a product with $60
profitability potential. The true cost of your advertising is a major gain.
You have just increased your sales per dollar invested by 1000%. You have just increased your brand value by 1000%. Advertising is now a true investment.
That is 10 Cent Ads.
In addition 10 Cent Ads provides FREE viral advertising. If your message hits home, your audience goes global.
Choosing your audience by demographics, geography and interests; being their only focus for a minimum 10 seconds by request while interacting with your desired content; getting their opinion of your message in real time; and being able to hone your message to perfection based on your audience response. Now that's Advertising Nirvana.